The area of major concern and focus was the development of specific brand programs to be used by customers to promote a specific brand for a specific occasion.įor example, a program may be developed and executed for a cola during college football season. Since the commercialization selling process was very extensive, the project was divided into three sub projects, each facilitated by one of the MBBs. The team size consisted of a core of 25 senior leaders with additional team members coming and going based on the needs of the team for additional insights and information. Three senior Master Black Belts (MBB) were assigned to facilitate and drive the project. Since the company had deployed an organization-wide Lean Six Sigma effort, he chose to form a cross functional improvement team with himself as the Champion and the team members being the senior most leaders of the organization. He found that the commercial support organizations were disjointed, overlapped with each other and competed with each other’s strategies and priorities. The company’s marketing function worked closely with the large and midsize customers to design and execute brand initiatives to increase revenue both for the customer as well as the company.Īfter personally receiving an increased number of complaints from key customers, the CEO investigated further. Major customers include large, midsize and small national and regional grocery businesses as well as fast food restaurants. The company is a nationally recognized leader in the beverage business.
Long cycle times + misalignment with customers = lost money and increased customer dissatisfaction As a result, he formed a large improvement team of senior leaders to address the problems. At the same time, customer satisfaction with the marketing promotions and initiatives was declining due to missed deadlines and misalignment with internal customer promotions. The CEO of the company realized the percentage of successful promotions was less than he expected. Working with key customers, the company develops and promotes brand marketing programs to help the customer improve their sales which increases the company’s revenue as well. This consumer products company has a large portfolio of products.
0 kommentar(er)
